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Identity / Packaging
With a commitment to sustainability, stemming from the planting of 6,000 trees across the original Red Deer Station vineyard by the Dal Broi family by 1991, winemaker James-Paul Marin set to revived the Red Deer Station brand with the launch of his first vintage in 2013. To accompany this release new branding and packaging was required.
Pertaining to the name, a beautiful ‘red stag bust’ illustration was commissioned by talented artist Amy Watts. This proud icon represents the bold characteristics of the specific premium parcels of fruit selected yearly by the winemaker, from the best vineyards of the famous Barossa Valley, for Red Deer Station, to be sold domestically in Australia and internationally across Asia.
Work completed while working at Boldinc.
Illustration by Amy Watts.
Designed while working at Boldinc, Illustration: Amy Watts